India’s Two-Wheeler Sales in July 2025: Company-Wise Breakdown and Market Trends

India’s two-wheeler market continued to showcase resilience in July 2025, with several manufacturers reporting strong growth in both domestic and export segments. The demand resurgence, especially in rural markets and international territories, along with renewed interest in scooters and electric vehicles, made July a significant month for the automobile industry. Here’s a detailed analysis of company-wise performance, market trends, and what lies ahead for the sector.

Hero MotoCorp: Back on Top with Over 4 Lakh Units

Hero MotoCorp retained its crown as India’s top two-wheeler manufacturer in July 2025, clocking over 4.12 lakh units in domestic sales and 4.49 lakh units in total (including exports). This marked a 21.5% year-on-year growth, indicating recovery in rural demand and solid performance from models like the Splendor, Passion, and Xtreme 125R.

With the monsoon stabilizing and rural incomes improving, Hero benefitted from its strong presence in the commuter motorcycle segment. The company also saw moderate growth in exports, delivering over 37,000 units to global markets, particularly in South Asia and Africa.

TVS Motor Company: Riding High on Exports and Scooters

TVS Motor continued its stellar performance, reporting total sales of 4.56 lakh units, out of which 4.39 lakh were two-wheelers. The brand posted a 29% annual growth, powered by strong exports, which surged over 130,000 units—a massive 52% increase compared to July 2024.

Domestically, TVS found success in its scooter segment, with models like Jupiter and NTorq gaining traction, especially in urban centers. The iQube electric scooter also showed steady growth, reinforcing TVS’s position in the EV space. The company’s strategic mix of motorcycles, scooters, and electric variants continues to pay dividends.

Bajaj Auto: Exports Drive Momentum Amidst Domestic Dip

Bajaj Auto faced a mixed bag in July. Domestic two-wheeler sales declined by 18%, settling at around 1.39 lakh units, as demand in the commuter segment softened. However, total two-wheeler shipments were still healthy at over 2.96 lakh units, thanks to robust export performance.

Bajaj shipped nearly 1.57 lakh units overseas, up by 22%, driven by improving macroeconomic conditions in key markets like Latin America, Africa, and Southeast Asia. The Pulsar range, along with Boxer and Platina models, continued to dominate Bajaj’s export portfolio.

Royal Enfield: Premium Segment Growth Continues

Royal Enfield reported strong figures for July, with domestic sales of over 76,000 units and total sales (including exports) touching 88,045 units. This translated into a 31% growth year-on-year. The company saw increasing traction for its mid-sized offerings like the Hunter 350, Classic 350, and the 650cc twins (Interceptor and Continental GT).

Exports also grew impressively to nearly 11,800 units, almost doubling from the previous year. Royal Enfield’s appeal as a lifestyle brand in overseas markets continues to strengthen, particularly in Europe, Australia, and Latin America.

Suzuki Motorcycle India: Minor Dip After Strong Quarters

Suzuki Motorcycle India sold 96,029 units domestically and recorded total sales of 1.13 lakh units in July 2025, witnessing a modest 2.7% year-on-year decline. While the brand saw steady performance in scooters such as Access and Burgman Street, its motorcycle lineup remained largely stable.

Exports were slightly down compared to TVS and Bajaj but still contributed 17,571 units to the total figure. Despite the slight drop, Suzuki has maintained a consistent monthly run rate of over 1 lakh units for much of the fiscal year.

Honda Motorcycle & Scooter India (HMSI): Awaiting Official Numbers

At the time of writing, HMSI had not released its official sales figures for July 2025. Based on June trends, where it sold over 3.88 lakh units domestically and a total of 4.29 lakh, analysts estimate that July volumes may remain similar or slightly lower due to continued softness in entry-level motorcycles.

Models like the Activa scooter continue to dominate urban sales, but the company faces increasing competition in both ICE and EV segments. Honda’s EV strategy and rural outreach in the coming months will determine its future trajectory.

Electric Two-Wheelers: Emerging But Fragmented

Electric two-wheelers continue to grow steadily, capturing around 8% of all vehicle registrations in July 2025 according to Vahan portal estimates. Brands like Ola Electric, Ather Energy, TVS iQube, and Bajaj Chetak led the electric segment.

While exact dispatch numbers remain unclear (as EV firms often report retail sales or vary in reporting), overall industry estimates suggest that around 75,000 electric two-wheelers were registered in July. Ola maintained its top position, followed by TVS iQube and Ather, with notable contributions from Bajaj and new startups like River and Vida.

Overall Industry Trends

With the release of figures from major players (except HMSI), total industry volumes for two-wheelers in July 2025 are estimated at 1.75 to 1.80 million units. This indicates a largely flat or marginally positive growth compared to July 2024.

A few key trends observed:

  • Rural rebound: Entry-level motorcycle sales picked up in regions where agricultural output improved.
  • Urban scooter preference: Scooters saw growth of over 40% for brands like TVS and Suzuki, reflecting rising demand from working professionals and female buyers.
  • Exports rebound: Manufacturers like Bajaj and TVS capitalized on recovering global markets, helped by currency dynamics and reduced shipping costs.
  • Electric acceleration: While still a small segment, EVs are seeing consistent monthly growth. With new models and possible FAME-III subsidies on the horizon, EV penetration could reach 10% in the festive season.

Challenges Ahead

Despite the recovery, challenges remain:

  • High dealer inventory in certain segments like 100cc bikes could impact dispatches in August unless retail demand picks up.
  • Input cost volatility and semiconductor supply issues (especially for premium and electric models) remain concerns.
  • EV policy uncertainty—lack of clarity around future subsidies could dampen momentum if not addressed soon.

Looking Ahead: August and Festive Prospects

The upcoming festive season starting with Onam in Kerala will serve as a bellwether for Q3 performance. All eyes are on Honda’s EV roadmap, Hero’s premium expansion, and how Ola Electric tackles competition in the sub-₹1.5 lakh segment. If monsoon conditions remain favorable and credit availability remains strong, August and September could see a surge in both ICE and electric vehicle sales.

Conclusion

July 2025 was a month of solid performance for India’s two-wheeler industry. With strong contributions from exports, a resurgence in scooter sales, and gradual adoption of EVs, the sector appears to be on a steady growth path. Leading players like Hero, TVS, Bajaj, and Royal Enfield have demonstrated adaptability in a changing market landscape, while newcomers in the electric space are challenging legacy players to innovate faster. The next few months, particularly the festive season, will be critical in determining whether this momentum can be sustained.

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