Two-Wheeler Sales in India – August 2025: A Comprehensive Analysis

The Indian two-wheeler industry remains one of the largest and most dynamic in the world, acting as both a mobility lifeline and an indicator of the country’s broader economic health. In August 2025, the sector witnessed an important blend of resilience and transition, as demand patterns reflected both the aspirations of urban buyers and the necessity-driven purchases in rural India. While traditional motorcycles and scooters continued to dominate volumes, the rapid rise of electric two-wheelers added a new layer of competition and innovation to the market.

This article provides a detailed overview of how India’s two-wheeler market performed in August 2025, highlighting sales figures, key players, emerging trends, and what the near future holds.

Overall Market Sentiment

August 2025 saw steady demand for two-wheelers, driven by festive season stocking, easing inflationary pressures, and the gradual revival of rural purchasing power. Unlike four-wheelers, which showed some signs of slowdown, the two-wheeler segment benefitted from its affordability and practicality in both urban and semi-urban contexts.

A few underlying themes shaped the market in this month:

  1. Rural recovery – Good monsoon forecasts improved sentiment in agricultural regions, lifting entry-level motorcycle demand.
  2. Urban demand for scooters and premium bikes – Rising disposable incomes and aspirational buying trends fueled interest in stylish, feature-rich two-wheelers.
  3. Electric mobility push – Government incentives and rising awareness drove e-scooter adoption, though infrastructure and supply chain challenges persisted.

Hero MotoCorp: Market Leader Maintains Momentum

Hero MotoCorp, the world’s largest two-wheeler manufacturer, reported sales of 553,727 units in August 2025, an 8% increase compared to the 512,360 units sold in the same month last year.

The company’s performance was buoyed by its strong rural distribution network and popular commuter motorcycles like the Splendor, HF Deluxe, and Passion. Hero also made strides in premium categories with its Xtreme series and strengthened its electric offerings under the VIDA brand.

The growth demonstrated that Hero continues to hold sway over India’s mass market, particularly among price-sensitive buyers who prioritize reliability and fuel efficiency.

Bajaj Auto: Steady Growth with Export Strength

Bajaj Auto registered a 5% year-on-year increase in total two-wheeler sales for August 2025. While domestic sales grew moderately, Bajaj’s export business contributed significantly to the uptick.

Bajaj’s Pulsar range continued to dominate the sporty commuter segment, while the Platina and CT series served budget-conscious buyers. In the premium space, its KTM and Triumph partnerships strengthened its brand appeal among enthusiasts.

The company also expanded its footprint in the electric segment with the Chetak EV, which gained popularity in urban centers for its blend of heritage design and modern technology.

TVS Motor Company: Leading the EV Transition

TVS Motor stood out in August 2025 as the leader in the electric two-wheeler segment, securing nearly 24.8% market share. Its iQube series, with improved range and smart connectivity features, became a top choice for first-time EV buyers.

Beyond electric scooters, TVS also sustained momentum in its ICE portfolio, led by the Jupiter scooter, Apache motorcycles, and Raider commuter bike. The brand’s ability to balance traditional and futuristic products positioned it as one of the most innovative players in the industry.

Ola Electric and Ather Energy: The New-Age Challengers

In the electric space, Ola Electric and Ather Energy remained strong challengers to legacy manufacturers. Ola sold about 13,688 units in August 2025, accounting for nearly 17% of the EV market share during the first 27 days of the month. Its S1 Air and S1 Pro scooters remained popular among urban youth.

Ather Energy, on the other hand, captured around 17.9% share, driven by its 450 series scooters and new affordable models. The brand also expanded its charging infrastructure, making EV adoption more convenient for city commuters.

The rivalry between TVS, Ola, and Ather not only intensified competition but also accelerated the pace of technological advancement in the sector.

Other Key Players

  • Honda Motorcycle & Scooter India (HMSI) continued to rely on its evergreen Activa scooter, which remained a bestseller in August 2025. However, its pace of growth was modest compared to competitors.
  • Suzuki Motorcycle India maintained a strong urban presence with its Access scooter and Gixxer motorcycle range.
  • Royal Enfield held its niche dominance with classic and adventure motorcycles like the Bullet, Classic 350, and Himalayan 450, appealing to aspirational and touring enthusiasts.

Emerging Trends in August 2025

1. Rise of Electric Two-Wheelers

While ICE models still contributed the majority of sales, EVs showed double-digit growth. Younger buyers, particularly in metros, preferred EVs for their low running costs, tech features, and eco-friendly image.

2. Premiumization of the Market

Beyond commuters, premium motorcycles above 200cc recorded steady demand. Brands like Bajaj, TVS, and Royal Enfield benefited as aspirational buyers upgraded.

3. Financing and Affordability

Easy loan availability, attractive EMI schemes, and festive discounts helped boost sales in August. Many rural buyers returned to dealerships as financing options became less stringent.

4. Supply Chain Normalization

Unlike previous years affected by semiconductor shortages, August 2025 benefited from smoother supply chains, enabling manufacturers to fulfill demand more efficiently.

Challenges for the Industry

Despite the positive outlook, the two-wheeler sector faced several challenges in August 2025:

  • Electric vehicle supply chain constraints – Shortages of rare earth magnets and battery components limited production for some EV manufacturers.
  • Regulatory uncertainties – The government’s ongoing discussions on GST slab restructuring created anticipation but also hesitation in the market.
  • Price pressures – Rising input costs, though partly absorbed, continued to weigh on margins and affordability for entry-level buyers.

The Road Ahead

Looking beyond August, the two-wheeler industry is expected to remain on a growth trajectory through the festive season and into 2026. A few developments are likely to shape the market:

  1. Government incentives for EVs will accelerate adoption, particularly if charging infrastructure expands in semi-urban areas.
  2. Premium motorcycle launches by Bajaj, Hero, and Royal Enfield will tap into aspirational youth and touring communities.
  3. Rural demand revival will hinge on agricultural income and monsoon outcomes, but signs in August suggest positive momentum.
  4. Digital retailing and subscription models may broaden accessibility for younger urban consumers.

Conclusion

August 2025 reaffirmed the centrality of two-wheelers in India’s mobility landscape. Hero MotoCorp cemented its leadership with robust growth, Bajaj Auto demonstrated consistency, and TVS Motor stood out as the frontrunner in electric mobility. Meanwhile, Ola Electric and Ather Energy continued to challenge incumbents, ensuring the sector’s competitive dynamism.

The industry’s resilience amidst evolving economic conditions, coupled with innovation in both ICE and EV segments, suggests that India’s two-wheeler story is far from plateauing. With over half a million units sold by a single company like Hero and thousands more across competitors, August 2025 was another testament to how two-wheelers remain the heartbeat of Indian transportation—affordable, aspirational, and increasingly sustainable.

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