India Auto Sales Report September 2025: Growth Across Passenger, Commercial, and Two-Wheeler Segments
The Indian automobile industry maintained its strong momentum in September 2025, recording healthy growth across passenger vehicles, commercial vehicles, and two-wheelers. Driven by festive season demand, robust exports, and a recovering rural market, most major automakers reported double-digit year-on-year (YoY) growth. Let us take a closer look at how key manufacturers performed.
Maruti Suzuki: Steady Leader with Strong Export Push
Maruti Suzuki, India’s largest carmaker, clocked total sales of 1.89 lakh units in September 2025. Domestic sales contributed 1.35 lakh units, while exports added a robust 42,204 units. While Maruti continues to lead the Indian passenger car segment, what stood out this month was the company’s strong export performance.
The demand for compact cars and premium hatchbacks in overseas markets continues to boost Maruti’s export tally. Domestically, SUVs and premium models are increasingly becoming key growth drivers, though the small car segment still holds significance in India’s semi-urban and rural belts.
Mahindra & Mahindra: SUVs Power Double-Digit Growth
Mahindra & Mahindra (M&M) delivered a solid 16% YoY growth, selling 1 lakh units in September 2025. Its passenger vehicle sales rose 10% YoY to 56,233 units, driven primarily by its strong SUV lineup including Scorpio, XUV700, and Thar.
M&M’s success story is closely tied to its SUV dominance, a segment that continues to see strong traction in both urban and rural markets. The company has also been strengthening its presence in the electric SUV category, setting the stage for future growth.
Tata Motors: Strongest Growth Among Passenger Vehicles
Tata Motors reported remarkable growth across both passenger and commercial vehicle categories. Passenger vehicle sales surged 47% YoY to 60,907 units, while commercial vehicles grew 19% YoY to 35,862 units.
This makes Tata Motors one of the fastest-growing players in the industry for September 2025. Its success is attributed to a strong EV portfolio (Nexon EV, Tiago EV) and a consistent demand for its ICE (internal combustion engine) SUVs like Harrier and Punch. On the commercial vehicle front, improved infrastructure projects and revival in logistics boosted sales.
Hyundai Motor India: Balanced Domestic and Export Growth
Hyundai Motor India registered 70,347 unit sales in September 2025, including 18,800 units in exports. With a 10% YoY growth, Hyundai showcased balanced growth across domestic and global markets.
The Creta and Venue SUVs remain Hyundai’s bestsellers, while the newly launched models in the EV and premium hatchback segments are adding incremental sales. Strong export numbers highlight Hyundai’s role as a key global hub for the company.
Eicher Motors: Royal Enfield Continues to Shine
Eicher Motors delivered an impressive 43% YoY growth, selling 1.24 lakh units in September 2025. Exports also rose 41%, underscoring Royal Enfield’s global appeal.
The growth is led by the classic motorcycle range, newer models in the 350cc–650cc categories, and strong international demand from Southeast Asia, Europe, and Latin America. With premium motorcycles becoming aspirational in India, Royal Enfield continues to command a cult following.
TVS Motor: Strong Two-Wheeler Sales, Three-Wheelers Surging
TVS Motor Company reported 5.41 lakh units sold, reflecting 12% YoY growth. Importantly, its three-wheeler sales grew 60%, highlighting rising demand for last-mile connectivity solutions and urban transport.
The company’s scooters and commuter motorcycles remain key contributors, while premium motorcycles like Apache are strengthening TVS’s image among enthusiasts. Electric scooters also form a growing part of its portfolio.
Ashok Leyland: Commercial Vehicle Demand Stable
Ashok Leyland reported 9% YoY growth with 18,813 units sold in September 2025. The revival in infrastructure, government road projects, and an uptick in construction activity have helped boost demand for medium and heavy commercial vehicles (MHCVs).
The company also continues to strengthen its presence in light commercial vehicles (LCVs), supported by logistics demand from e-commerce and FMCG sectors.
Escorts Kubota: Agricultural Segment Drives Growth
Escorts Kubota recorded one of the sharpest growth figures in the industry, with 47.6% YoY growth to 18,267 units. Exports also grew 17.5%.
This growth was primarily fueled by strong tractor demand ahead of the festive season and favorable monsoon conditions that encouraged rural consumption. Escorts Kubota’s strong product line in the tractor and agri-machinery segment continues to strengthen its rural dominance.
Bajaj Auto: Solid Performance in Two-Wheelers and Exports
Bajaj Auto sold 5.10 lakh units in September 2025, registering a 9% YoY growth. The company’s performance was bolstered by exports, as Bajaj remains India’s leading two-wheeler exporter.
The Pulsar range continues to drive domestic demand, while strong exports to Africa, Latin America, and Asia-Pacific markets underscore Bajaj’s global footprint. Its growing EV scooter lineup is also positioning it for long-term competitiveness.
Key Trends from September 2025 Auto Sales
- SUVs Continue to Dominate – Companies like M&M, Tata, Hyundai, and Maruti are seeing major traction in SUV sales.
- Electric Vehicles Gaining Ground – Tata, M&M, and Bajaj are expanding their EV portfolios, contributing to future readiness.
- Exports Driving Growth – Maruti, Hyundai, Eicher, and Bajaj showed strong export performance, underlining India’s role as a global auto hub.
- Festive Season Boost – With Navratri and Diwali ahead, September sales reflected early festive buying.
- Rural Recovery – Escorts Kubota and two-wheeler makers like TVS and Bajaj saw rural demand rise, aided by favorable monsoons.
Outlook for the Auto Industry
The auto industry is expected to maintain its positive momentum through the festive season of 2025. Passenger vehicle sales will likely be led by SUVs and EVs, while two-wheelers will see stronger rural demand. Commercial vehicles are set to benefit from infrastructure push and logistics expansion.
The overall industry outlook remains optimistic, with India cementing its position as both a large domestic market and a global auto manufacturing hub.
Frequently Asked Questions (FAQs)
Q1. Which automaker led sales in September 2025?
A1. Maruti Suzuki led the Indian automobile market with total sales of 1.89 lakh units, supported by strong domestic and export performance.
Q2. Which automaker saw the highest YoY growth in passenger vehicles?
A2. Tata Motors recorded the highest YoY growth in passenger vehicles at 47%, driven by its SUV and EV portfolio.
Q3. How did commercial vehicles perform in September 2025?
A3. Commercial vehicle sales grew across key manufacturers. Tata Motors saw 19% growth, Ashok Leyland 9%, and Escorts Kubota 47.6% in tractors.
Q4. Are exports contributing significantly to Indian auto sales growth?
A4. Yes. Maruti, Hyundai, Eicher, and Bajaj reported strong export numbers, indicating India’s growing role in global automotive manufacturing.
Q5. What trends are shaping the two-wheeler market?
A5. Two-wheeler sales are rising due to increased rural demand, electric scooter adoption, and strong performance of commuter motorcycles and scooters by Bajaj and TVS.
Q6. Which segment is driving SUV sales in India?
A6. SUVs continue to dominate passenger vehicle sales, with M&M, Tata, Hyundai, and Maruti reporting strong demand in both urban and semi-urban markets.
Q7. How is the rural market impacting auto sales?
A7. Rural demand, boosted by favorable monsoons and festive season anticipation, has driven tractor sales (Escorts Kubota) and two-wheeler growth (TVS, Bajaj).
Q8. What is the outlook for EV adoption in India’s auto sector?
A8. EV adoption is gradually increasing, with Tata, M&M, and Bajaj expanding their electric vehicle portfolios. SUVs and scooters are expected to lead EV sales in the near future.
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