Two-Wheeler Sales October 2025 Report: India’s Motorcycle and Scooter Market Accelerates During Festive Season
India’s two-wheeler market recorded an impressive performance in October 2025, riding on the festive season’s momentum, favorable economic indicators, and a recovering rural demand base. Motorcycles, scooters, and even electric two-wheelers witnessed a surge in both retail and wholesale volumes. Backed by consumer optimism, GST 2.0 tax rationalization, and improving disposable incomes, the two-wheeler industry saw one of its best months in recent years.
With total sales crossing 21 lakh (2.1 million) units, October 2025 reaffirmed India’s position as the world’s largest two-wheeler market and underlined how personal mobility remains the country’s dominant transport choice.
1. The Festive Surge and Economic Tailwinds
October 2025 coincided with key Indian festivals like Navratri, Dussehra, and Diwali — traditionally the peak buying season for automobiles. Retail outlets across the country reported record footfalls, with urban consumers upgrading to premium motorcycles and rural households buying new entry-level commuter bikes.
The implementation of GST 2.0, which marginally reduced the overall tax burden on vehicles, further boosted affordability. Combined with easy financing options and strong monsoon-driven rural liquidity, these factors created the perfect storm for sales acceleration.
2. Total Industry Sales Overview
According to aggregated OEM reports and industry estimates, India’s two-wheeler sales reached approximately 21 lakh units in October 2025, marking a 10–12% year-on-year growth compared to October 2024.
Motorcycles continued to dominate overall sales with nearly 65% market share, followed by scooters at around 30%, and mopeds/electric two-wheelers making up the remaining 5%.
The segment benefited from:
- A rebound in rural demand post-harvest.
- Attractive exchange and finance schemes.
- Increasing popularity of entry-level and mid-capacity bikes.
- Rising adoption of electric scooters in cities.
3. Hero MotoCorp Retains Top Spot
Hero MotoCorp, India’s largest two-wheeler manufacturer, once again led the market with around 6.2 lakh units sold in October 2025.
Its bestsellers — the Splendor, HF Deluxe, and Passion — continued to dominate commuter segments, while premium models like the Xpulse 200 4V and Karizma XMR strengthened Hero’s presence among younger riders.
The company also benefited from festive discounts and robust rural demand, particularly in northern and central India. Hero’s strategy of expanding its electric sub-brand Vida is gradually paying off, though EV volumes still represent a small fraction of total sales.
4. Honda Motorcycle & Scooter India (HMSI) Rides the Activa Wave
Honda Motorcycle & Scooter India secured the second position with around 4.8 lakh units sold in October 2025. The evergreen Activa scooter once again proved to be the star performer, alongside strong demand for the CB Shine 125 and SP125 motorcycles.
HMSI also gained traction in the premium commuter space with the Unicorn 160 and Hornet 2.0. The brand’s extensive dealer network and low maintenance costs kept it a preferred choice among family buyers and first-time owners.
Honda’s upcoming electric scooter, slated for launch in early 2026, is expected to challenge Ola Electric and TVS in the fast-growing EV segment.
5. TVS Motor Company Posts Strong Growth
TVS Motor Company recorded an impressive 3.6 lakh units in total sales for October 2025, driven by strong scooter and motorcycle demand.
The Jupiter 125 and NTorq 125 dominated the scooter segment, while the Apache RTR series and Raider 125 attracted performance-oriented riders. The company’s electric scooter, iQube EV, also achieved record monthly volumes, helping TVS solidify its EV credentials.
TVS has become the third-largest player in the market by successfully balancing internal combustion models with new-age EVs, while also expanding its export footprint.
6. Bajaj Auto Maintains Steady Momentum
Bajaj Auto reported sales of around 3.9 lakh units in October 2025, supported by consistent demand for its iconic Pulsar range and the ever-reliable Platina and CT commuter bikes.
The Pulsar N160 and Pulsar 400 continued to drive the brand’s premium image, while export markets in Africa and Latin America contributed additional volume. Bajaj’s collaboration with Triumph Motorcycles also began to yield results, with the Speed 400 and Scrambler 400X generating strong interest.
7. Royal Enfield Enjoys Bullet Revival
Royal Enfield delivered around 87,000 units in October 2025, propelled by the revival of its classic icon, the Bullet 350, alongside continued success for the Hunter 350 and Classic 350.
The Chennai-based manufacturer saw strong domestic growth as well as export momentum. Its newly launched Himalayan 450 adventure motorcycle received an overwhelming response, symbolizing the brand’s transition into a modern, globally competitive player while retaining its retro charm.
8. Suzuki and Yamaha Continue Solid Run
Suzuki Motorcycle India posted around 87,000 units, led by the Access 125 and Burgman Street EX, both of which are popular in the urban scooter segment. The company also introduced new color variants and feature updates ahead of the festive period.
Yamaha India recorded 55,000 units, with strong performance from the R15, MT-15, and Aerox 155. Yamaha’s growing focus on performance scooters and sporty motorcycles has earned it a strong youth following in metro cities.
9. Electric Two-Wheelers on the Rise
Electric mobility continued its rapid adoption curve. Combined electric two-wheeler sales in October 2025 stood between 1.2–1.3 lakh units, a sharp rise compared to the previous year.
- Ola Electric led the EV segment with around 42,000 registrations, riding on demand for the S1 Pro Gen 2 and S1 Air models.
- Ather Energy followed with about 16,000 units, supported by the 450X and Rizta scooters.
- Other emerging brands like TVS iQube, Bajaj Chetak, and Hero Vida contributed significantly to the expanding EV base.
India’s two-wheeler EV penetration now stands at around 6% of total volumes, indicating a steady but meaningful shift toward clean mobility.
10. Market Share Snapshot – October 2025
| Brand | Units Sold | Market Share |
|---|---|---|
| Hero MotoCorp | 6.2 lakh | 29% |
| Honda Motorcycle & Scooter India | 4.8 lakh | 23% |
| Bajaj Auto | 3.9 lakh | 18% |
| TVS Motor | 3.6 lakh | 17% |
| Royal Enfield | 0.87 lakh | 4% |
| Suzuki | 0.87 lakh | 4% |
| Yamaha | 0.55 lakh | 3% |
| EV Players (Ola, Ather, etc.) | 1.3 lakh | 6% |
Total = ≈ 21 lakh units
11. Trends Shaping the Market
a) Rural Rebound
Improved agricultural income and better monsoon distribution boosted rural two-wheeler demand — especially for entry-level motorcycles like the Splendor, Platina, and Shine.
b) Urban Scooterization
Urban and semi-urban consumers increasingly prefer scooters for convenience and low running costs. The Activa, Jupiter, and Access continue to rule city streets.
c) EV Acceleration
Government incentives, better charging infrastructure, and growing consumer trust in electric scooters led to a noticeable rise in EV share.
d) Premiumization
The growing aspirational middle class is driving demand for 150cc+ motorcycles, adventure tourers, and stylish urban scooters.
12. The Road Ahead
The strong October performance sets a positive tone for the rest of FY2025–26. Industry experts anticipate that total annual two-wheeler sales could surpass 2.3 crore units if the momentum continues.
Manufacturers are expected to focus on:
- Expanding electric portfolios.
- Introducing hybrid scooter options.
- Strengthening rural retail networks.
- Offering safer, more connected two-wheelers.
As India continues its transition from basic mobility to aspirational ownership, the two-wheeler industry stands poised for its next growth cycle.
Conclusion
October 2025 will be remembered as one of the most successful months for India’s two-wheeler industry. With festive demand, GST benefits, and electric innovation converging, both traditional giants like Hero and Honda and new-age EV players like Ola and Ather thrived in a vibrant market.
From commuter bikes to adventure tourers and from petrol scooters to EVs, India’s two-wheeler story remains one of diversity, dynamism, and enduring demand — a testament to how mobility fuels the nation’s progress.
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