Kaun Banega Crorepati: A Cultural Phenomenon and its Impact on Indian Television

“Kaun Banega Crorepati” (KBC), often hailed as the cornerstone of Indian television game shows, is much more than a quiz show—it’s a cultural phenomenon. Since its debut in 2000, KBC has captivated millions of viewers across India and beyond, offering a unique blend of knowledge, excitement, and the potential to win life-changing amounts of money. Hosted by Bollywood megastar Amitabh Bachchan, KBC has transcended the typical game show format to become a symbol of opportunity, education, and empowerment for everyday Indians.

This article explores the origins of the show, its influence on Indian society, its success, and how it continues to inspire millions.

Origins and Concept

Kaun Banega Crorepati is the Indian adaptation of the popular British game show “Who Wants to Be a Millionaire?”—a format that has been adapted in many countries around the world. The Indian version was initially produced by Siddhartha Basu, a veteran quizmaster and producer, under his company, Synergy Communications (later known as Big Synergy).

The concept of KBC is straightforward: contestants answer a series of multiple-choice questions, with each correct answer moving them closer to the grand prize. The initial prize pool offered ₹1 crore (10 million rupees), which was a groundbreaking sum at the time. Contestants also have access to “lifelines,” such as “50:50,” “Phone a Friend,” and “Ask the Audience,” designed to help them in their quest for the jackpot.

The simple yet gripping format, combined with Amitabh Bachchan’s charismatic hosting, made KBC an instant success when it first aired in July 2000 on Star Plus.

Amitabh Bachchan: The Heart of KBC

While the quiz show format was already popular internationally, it was Amitabh Bachchan’s role as the host that truly set KBC apart in India. Known as the “Shahenshah of Bollywood,” Bachchan brought immense star power to the show, along with a dignified yet warm presence that resonated with audiences.

Bachchan’s ability to connect with contestants from all walks of life—be they housewives, teachers, or daily wage workers—gave KBC a unique emotional depth. His encouragement, empathy, and humble demeanor made contestants feel at ease, while his deep, baritone voice added gravitas to each question. Bachchan also became a mentor of sorts, offering words of wisdom and advice to the participants.

After a short hiatus and a season hosted by actor Shah Rukh Khan in 2007, Bachchan returned to the show, and his return revitalized the program. His association with KBC has become so synonymous that it’s hard to imagine the show without him.

The Lifeline of Dreams

For many contestants, KBC represents more than just a chance to win money—it is a platform for life-changing opportunities. India, a country with diverse socioeconomic backgrounds, found in KBC a means for individuals to break through the limitations of their circumstances. Contestants often share personal stories of struggle and ambition, adding an emotional layer to the show. For some, KBC has been a tool to overcome poverty, pay for education, start businesses, or even settle family debts.

One of the most heartwarming aspects of the show is the way ordinary people have been able to change their lives through their knowledge and determination. Many contestants, coming from small towns or rural backgrounds, with limited resources, have managed to win significant sums of money. Their victories are seen as triumphs for the common person, and their stories inspire millions of viewers across the country.

For example, Harshvardhan Nawathe, the first-ever contestant to win ₹1 crore in the inaugural season, became a national hero. Similarly, Sushil Kumar, a schoolteacher from Bihar, won ₹5 crore in 2011, demonstrating that KBC wasn’t just a show for intellectual elites but could be conquered by people with grit and perseverance.

The Power of Knowledge

At its core, KBC celebrates the power of knowledge. The questions asked on the show span a wide array of topics, including history, science, politics, culture, sports, and entertainment. KBC has, in many ways, made learning “cool” again. In a world where television is often criticized for promoting sensational content, KBC stands out for its educational value.

The show has inspired many viewers, especially students, to expand their knowledge base. Families often gather around the TV set to play along, testing their own skills and learning new facts in the process. This aspect of KBC has made it a household favorite, cutting across age groups and educational backgrounds. It promotes the idea that learning is a continuous process, and anyone—regardless of their education or occupation—can succeed through determination and curiosity.

Cultural Impact

KBC’s cultural impact on Indian society is immense. It has been credited with revolutionizing Indian television, introducing a new era of game shows that are not solely entertainment-based but also educational. Over the years, the show has touched on issues of poverty, caste, and gender, providing a platform for people from all corners of India to share their stories.

For many Indians, especially in smaller towns and rural areas, KBC is seen as a beacon of hope. Contestants from underprivileged backgrounds have found themselves not only winning money but also gaining nationwide recognition. The show’s reach is truly pan-Indian, as it incorporates regional languages, traditions, and stories that resonate with a diverse audience.

KBC has also made significant inroads into popular culture, with its famous phrases like “Lock kiya jaye?” (“Shall we lock the answer?”) and “Computer ji” becoming part of everyday conversation. The show’s jingle and theme music are instantly recognizable, adding to its iconic status.

Evolution of KBC

Over the years, KBC has evolved both in format and in prize money. The prize pool has expanded from ₹1 crore to ₹7 crore in later seasons, making the stakes even higher. The lifelines have also been updated to include new options such as “Flip the Question” and “Audience Poll.”

The show’s production values have improved, with better sets, more engaging contestant interactions, and the use of technology to make the experience more interactive for viewers. KBC now has a strong digital presence, allowing viewers to participate in the game through mobile apps, making it accessible to the smartphone generation.

Social Responsibility

KBC has also embraced its role in social responsibility. In certain seasons, the show has featured “KBC Karmveer,” a special segment where individuals or organizations working for social causes are invited to play the game. This initiative highlights the work of unsung heroes who are making a difference in their communities, using the platform to spread awareness about their causes.

In addition, KBC has partnered with various non-profit organizations, donating a portion of the prize money to charitable causes. This aspect of the show underscores its commitment to giving back to society, further cementing its place as a socially relevant program.

Conclusion

Kaun Banega Crorepati is more than just a game show; it is a reflection of Indian society’s aspirations, struggles, and triumphs. It has brought knowledge to the forefront of entertainment and provided countless individuals with opportunities that can change their lives. With Amitabh Bachchan as the show’s steady and compassionate host, KBC has become a household name, embodying hope, education, and empowerment.

As KBC continues to evolve and adapt to new technologies and cultural shifts, it remains a beacon of knowledge and opportunity, inspiring millions across India to believe that, with the right combination of knowledge and determination, anything is possible.